How to Scale with Less Stress

Is fear keeping you from fully stepping into your zone of genius?

In this powerful episode of The CEO Shift, Stephen Woessner, CEO of Predictive ROI and bestselling author of Sell with Authority, shares why niching down isn’t limiting — it’s the strategic move that unlocks scalability, stronger client fit, and long-term profitability.

Stephen breaks down how to shift your mindset around sales, embrace discomfort as part of leadership, and get radically clear about who you serve (and who you don’t). Plus, hear his perspective on why the best CEOs stay curious and why “set it and forget it” is the most dangerous marketing approach.

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