Protecting Your Profit: Why CEOs Must Understand Intellectual Property
In this episode of The CEO Shift, Shawndel Spader sits down with Sharon Toerek, CEO and founder of Toerek Law (also known as Legal and Creative), to talk about how CEOs can grow their companies by leveraging intellectual property, shifting out of day-to-day operations, and leading their teams with intention.
Sharon breaks down why growth isn’t just about chasing revenue, how to “fire yourself” to scale smarter, and how to identify hidden value in the IP your business already owns.
Whether you’re planning an exit or just getting started, this episode is packed with strategic insight that will change the way you look at your business.
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