Make Generosity Your Brand

What happens when someone tells you that you will never be a CEO?

If you are Henry DeVries, you go out and build one of the most unique marketing firms in the country.

In this episode of The CEO Shift, Shawndel Spader sits down with Henry DeVries, CEO of Indie Books International, to talk about his journey from corporate VP to Chief Encouragement Officer. Henry has written, edited, and published more than 200 books over the last decade, helping agency owners and business leaders become the go-to authority in their field.

Henry shares his philosophy rooted in the Japanese concept of Ikigai, why generosity is the ultimate brand strategy, and how he left a six-figure university career at 56 to build something he calls his masterpiece. Whether you are thinking about writing a book, looking for ways to establish your authority, or just need a push to take that leap of faith, this episode is for you.

Learn more about Henry and Indie Books International:
indiebooksintl.com
www.persuadewithastory.com
http://www.linkedin.com/in/henryjdevries

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