Scaling a Business Through Productized IP

The amount of time you have been in business has nothing to do with how sophisticated your operations are.

On this episode of The CEO Shift, Shawndel Spader talks with Pamela Slim, award-winning author and CEO of the Pamela Slim Agency, about scaling a business through productized IP.

Pam has spent three decades helping experts package their ideas into frameworks that create bigger impact and new revenue streams. She shares her three-part test for a durable business: market fit (will it sell), method (will it work), and model (will it stick), and makes the case that your method, not you, should be the main character of your brand. The two also dig into when to update a proven method, the cost of shiny object syndrome, and where AI helps and where it can dilute your thought leadership.

Connect with Pamela

Website: https://pamelaslim.com

LinkedIn: https://www.linkedin.com/in/pamelaslim

Podcast: https://pamelaslim.com/podcast

Free resource: https://pamelaslim.kit.com/35436399c4