Your Core Values Are Immutable DNA

What if your core values aren't a poster on the wall, but the immutable DNA of your company?

In this episode of The CEO Shift, Shawndel Spader talks with Marc Robertz-Schwartz, President of RTU Solutions and author of The RED APPLES Way, about why the word "core" is the part most CEOs skip.

Marc spent 15 years building the multimedia marketing agency Red Apples Media before selling it at the end of 2024, and he learned that the strongest companies define who they are first, then let those values drive every hire, partnership, and pivot. Marc and Shawndel get honest about staying people-first in an age of AI, why values should evolve without losing their center, and why the CEO always sets the cultural tone. They also trade a few laughs about jargon, from P&L to EBITDA.

If you lead a company and want to lead with more clarity and intention, this conversation will help you take a hard look at whether your stated values still match how you actually operate.

Connect with Marc Robertz-Schwartz:
LinkedIn: https://www.linkedin.com/in/robertz/
Website: https://www.MarcRobertz.com
The RED APPLES Way: https://www.TheRedApplesWay.com
Book on Amazon: https://www.amazon.com/RED-APPLES-Way-TransformedDesperation/dp/1966168586