How to Scale Your Agency Through Systems, Playbooks, and Process Clarity

In this episode of The CEO Shift, Megan Braverman, CEO of Berbay Marketing & PR, shares what it really takes to scale a high-performing agency and why playbooks, process documentation, and adaptability are more than just “nice to haves.”

With two decades of experience in PR and marketing for law, real estate, and finance firms, Megan brings a clear-eyed, practical view of growth. She talks candidly about how she shifted her mindset on AI, embraced discomfort as a leadership skill, and built infrastructure that supports a resilient, collaborative team.

If you're looking for sustainable agency growth that doesn’t burn out your people or hinge on your presence, this episode will hit home.

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