Become the Go-To Expert in Your Industry

In this episode of The CEO Shift, digital storytelling and brand authority expert Lisa Apolinski shares how to become the trusted go-to expert in your industry, even if you're not the loudest voice in the room or the biggest name on LinkedIn.

Lisa unpacks the concept of “authority power”, how to build trust, visibility, and credibility before someone ever picks up the phone. She explains why consistency and value matter more than follower counts, and how relationship-first visibility can lead to long-term, high-value clients.

If you’re ready to build a brand that gets you referred before you're Googled, this 15-minute episode is packed with practical insight.

Connect with Lisa:
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