AI and Profit Planning to Future-Proof Business

Written By Shawndel

In this episode of The CEO Shift, agency owner and strategist Rick Whittington shares his journey from accidental entrepreneur to intentional, profit-focused CEO.

With 18+ years running a marketing agency, Rick reveals what shifted his thinking on profitability, why he adopted (and adapted) the Profit First methodology, and how he’s using AI to close skills gaps without replacing human strategy.

From hiring and planning to staying relevant in a fast-changing market, this interview is packed with practical advice for CEOs, agency owners, and business leaders who want to scale without losing control.


Connect with Rick:
Website
Senior Care Growth
LinkedIn
Company LinkedIn

Shawndel
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