Niche Down, Level Up: How Focused CEOs Scale Faster
In this episode of The CEO Shift, Erik Jensen, co-owner of Predictive ROI, breaks down how niching down can transform your business- not just for sales, but for operations, retention, and team training.
Erik walks us through why saying no to the wrong clients creates room to scale with less chaos. He also explains how aligning around a niche leads to shorter sales cycles, increased client retention, better margins, and more confident teams.
Whether you're a seasoned agency owner or still trying to find your business sweet spot, this conversation will shift how you think about focus and growth.
Also, get your free copy of Predictive ROI’s ebook to help you sell from a position of authority.