How to Build a Digital Marketing Plan That Actually Works
In this episode of The CEO Shift, Corey Morris, agency owner, industry writer, and bestselling author of The Digital Marketing Success Plan, shares how CEOs can move away from reactive marketing and build a results-driven digital strategy.
Corey breaks down why marketing must be treated like an investment (not just a line-item expense), how to connect campaigns to ROI, and the critical mindset shifts every business owner must make if they want their marketing to work.
He also shares his “START” planning method and how to avoid costly missteps by building a documented, agile, and accountable marketing plan.
🎧 Bonus: Corey also tells you how to access his book and free strategy tools at https://thedmsp.com